MICE tourism development in Da Lat

From the perception of the potential and the forecast of the strong development of MICE tourism in Vietnam, it can be seen that Da Lat has enough conditions to do business and effectively exploit this type of tourism. This is a city with a temperate climate, cool all year round, rich landscape, and many national landscapes. The human character here is gentle and hospitable. Da Lat is also known as the city in the forest, the forest in the city and diverse Western architectural heritages with many famous works such as Dalat College of Education, Sofitel Palace Hotel ... and especially the old system of resort villas in the past. The city also has Lien Khuong International Airport, about 30km from the city center, and has a convenient highway connecting tourists to Da Lat. All natural, environmental, human and cultural conditions have brought competitive advantages in tourism development, especially MICE tourism of Da Lat in particular and Lam Dong in general. Currently, the province has more than 700 tourist accommodation establishments, with a total of more than 11,000 rooms, accommodating about 40,000 guests / day - night. The whole province has 83 one-to-five-star luxury hotels, with 2,937 rooms, of which there are 12 three- to five-star luxury hotels with 1,072 rooms and 594 standard tourist accommodation establishments with more than 8,000 rooms. In the field of MICE tourism, Da Lat currently has many places to hold conferences and seminars of international stature such as the Hoang Anh - Gia Lai resort area at the same time it is possible to organize three seminars in three separate conference rooms. For about 600 guests, Saigon - Dalat Hotel has conference room with a capacity of 400 guests, Trade Union Hotel, Villas Dalat Cadasa Resort, etc.

In the favorable context above, right from the early days of setting up the investment project, Cadasa Joint Stock Company has oriented the business strategy for Dalat ancient villa resort with an emphasis on efficient exploitation. MICE tourism type. The investment and putting into business of Dalat Cadasa Resort is in line with the general trend of tourism development of the province and the country. In order to successfully implement the strategy, in the process of completing phased investment and putting into operation the ancient villa area, Cadasa focuses on joining a number of prestigious domestic and foreign tourism organizations and associations, At the same time, promoting market research and development to promptly respond to the growing trend of MICE tourism and relaxation domestically and internationally. Boldly coordinating with organizations, this unit shares the number of resorts in the form of recurring reservations from time to time so that there are always a number of regular guests around the world and domestic customers have the opportunity to give Change accommodation at different resorts depending on your preferences in different regions, regions, and countries. The company has also relied on investment promotion policies in the tourism industry of the Government and Lam Dong province and its advantages in nature and environment to compete and develop markets. It is important to forge good relationships with suppliers to develop markets and to have ample supply from corporations, large companies, domestic and foreign organizations in organizing associations. conferences, seminars, events. Linking with many travel agents to introduce and promote the image of Dalat Cadasa Resort quickly to a large number of tourists, and at the same time willing to share a high commission rate for these agents to attract visitors. according to the season.

In addition, the company has invested a large amount of capital to continue to restore and embellish old villas and a number of new villas in the project area through capital mobilization, stock issuance. coupons and joint ventures with a number of strategic partners. At present, a complex of old villas in adjacent northern French architecture, stretching on a six-hectare land plot on Tran Hung Dao street, has been restored to its former state and started to be put into use from December 2009, with all the amenities of a luxury resort. With its architectural and historical characteristics, oriented from the beginning, Dalat Cadasa Resort is the venue for many large international conferences, cultural, scientific and educational events. And so, from the beginning, the activities of the Da Lat villa complex were oriented closely with the type of events, conferences and seminars.

One of the solutions to promote the development of MICE tourism according to Dalat Cadasa's experience is to have a strategy on human resources and marketing and market research. In addition to a professional management team, the Company also has an advisory board consisting of scientists, managers and economists in many fields, while researching and building practical topics. Which country needs to organize seminars, events and from there contact inviting to select partners to cooperate to organize. Marketing and market specialists will then make efforts to promote and attract guests who are MICE visitors in each relevant field. In addition to the source of tourists are corporations and factories